Fashion at a turning point. From the challenges of 2023 to innovations and trends for 2024 | Click & read.
In 2023, the fashion world was at a crossroads where traditional patterns met innovation. Artificial intelligence has particularly revolutionised the sector charting new directions and creating unique connections. How do technology and changing socio-economic realities shape the contemporary fashion industry?
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How did the geopolitical situation affect sales results in the fashion industry in 2023? We are facing a year of challenges that global turmoil brings to the future of the fashion sector.
Fashion companies have undertaken many strategies to adapt to the changing world – from reducing the number of points of sale to investing in e-commerce and using artificial intelligence.
What are the forecasts for the fashion industry for 2024? The main focus is on the growth of e-commerce, sustainable fashion and the role of technology in shaping future trends.
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