Michal Koziara - co-founder of Occubee - talks about how to identify micro and macro trends in the interiors industry and how to forecast demand and sales while taking them into account.
Go to videoTrends are important in the home décor industry. Constantly changing preferences force innovation and creative solutions. All this is to meet customer expectations and build a competitive advantage in the market.
Identifying trends, and distinguishing between these micro-trends and global macro-trends, makes it possible to adjust the assortment and stock in a given store in terms of real demand.
Based on real sales, it is possible to generate forecasts at the level of a given SKU and a given store in the perspective of days, weeks, months. This makes it possible to identify local micro-trends. From the perspective of the local customer, the offer is tailored to his needs, and from the perspective of the retailer, this means an increase in sales.
