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Jakub Linkowski: FMCG and new technologies. What will the future bring?

Kamil Folkert's guest on the OccuTalks podcast is Jakub Linkowski, an operations support expert with more than 20 years of experience in retail. In the conversation, he primarily discusses what the future holds for the FMCG industry in the context of rapidly developing business support technologies.

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From the video, you’ll learn:

How is the FMCG industry adapting to technological change to successfully compete for the attention of different generations of customers?

The FMCG retail market is a giant cake, and while there is plenty of room, competition is fierce and everyone is trying to grab the biggest piece for themselves. Companies therefore need to think about responding to the needs of both younger customers, accustomed to mobile and digital solutions, and those who prefer more traditional forms of shopping.

Which new technologies have the potential to impact our shopping experience as disruptively as self-service checkouts?

Today’s developing technologies, such as biometric scanning and mobile apps for shopping list management, have the potential to revolutionize the way we shop. However, it is important to take into account the wide range of consumers who are customers of retail chains.

How do companies draw inspiration from young consumers and employees?

Younger generations who have grown up in a digital world expect a more interactive and personalized shopping experience, and their habits are shaping new standards in retail. It is also often their insights that become the inspiration for strategic development decisions.

Previous video Lukasz Dziubaty: Technologies and innovations in corporations and start-ups
Next video Radosław Zagrodnik (Neonet S.A.): Competing for customers in the global consumer electronics arena

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