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Magdalena Wiśniewska: innovation, AI, and franchising in the DIY world

Magdalena Wiśniewska, Director of the Innovation Implementation Department at Bricomarché, joins Kamil Folkert on the OccuTalks podcast. They discuss the creation of innovations like "Bricomats" (automated collection lockers), how AI supports inventory management and operations, the evolving customer experience in a ROPO world, and the challenges of implementing new solutions across a franchise network.

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From the video, you’ll learn:

Which technologies are today’s DIY retail “must-haves,” and which have turned out to be disappointments?

From AI and logistics automation to AR/VR—not every technology delivers immediate, clear-cut results. Some solutions require time to truly translate into business value. In this episode, we explore the criteria Bricomarché uses when selecting innovations and their systemic approach to rollouts within a franchise-based model.

How is customer experience changing in the world of ROPO and “reverse ROPO”?

Customers often want to check a product in person but order it online—or vice versa—depending on the product category. Bricomarché is building an experience that seamlessly bridges all channels: the website, the physical store, and the mobile app. It’s about more than just technology; it’s about the emotions tied to home improvement and the vital role of the advisor, who often steps in to save a customer’s entire project.

What will the DIY market look like in 5–10 years, and what role will brick-and-mortar stores play?

Will we see more showrooms, expert-led hubs, automation, or a greater reliance on data? The conversation features forecasts for the industry’s future—covering everything from shifting consumer behaviors to the changing function of physical stores and the potential breakthroughs awaiting us in the coming years.

Previous video Jakub Gierszyński: E-commerce and the digital revolution in healthcare dervices
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