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Marta Fryzowska: Fashion, AI and the future. Can technology be stylish?

In the first episode of the OccuTalks podcast, guest Kamil Folkert (CEO Occubee) is Marta Fryzowska, vice president of VRG S.A.. The theme of the conversation is the revolution in the fashion industry, which is taking place thanks to artificial intelligence and modern technologies.

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From the video, you’ll learn:

How can AI revolutionize shopping, being the key to success in an era of increasing competition?

One of the most visible applications of AI in retail is personalizing the shopping experience. With advanced machine learning algorithms, AI can analyze customer data such as purchase history, preferences or online behavior to provide personalized product recommendations.

How does VRG S.A., from behind the scenes, handle the work on collections at the Vistula, Bytom and Wólczanka brands?

Working on collections in the fashion industry is a complicated, multi-step process, often starting a year in advance and requiring excellent knowledge of international trends.

How to manage inventory in the fashion industry to accurately match offerings with real demand?

The use of advanced analytical tools and artificial intelligence makes it possible to identify products that have the greatest sales potential and zapewnienie ich odpowiedniej dostępności w oparciu o prognozy generowane dla każdej kombinacji SKU-sklep.

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Previous video Seasonal products vs. seasonality. How to prepare for peak sales and changing consumer needs?
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