In the video, Magdalena Ubik and Lennard Molenkamp delve into the intricacies of warehouse management and explain how to solve the problems faced by companies with multiple markets and warehouses.
Go to videoLarge companies operating on a wide geographical scale need to deliver goods to different markets in different regions, which requires having multiple warehouses and managing them in a way that allows for the smooth flow of goods and their timely delivery.
Defining each warehouse individually – taking into account the market and sales channel – enables adapting the assortment, defining the list of points of sale served by the warehouse and implementing separate sections, parameters and supply strategies.
Precisely defining which products should be sent from which warehouse and delivered to which store allows business processes to be reflected and optimised, increasing efficiency and effectiveness in supply chain management.
