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Fashion Food

Seasonal products vs. seasonality. How to prepare for peak sales and changing consumer needs?

Magdalena Ubik and Lennard Molenkamp discuss in their video material the distinction between season and seasonality and their impact on inventory management and forecasting in logistics.

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From the video, you will learn:

How the difference between season and seasonality affects inventory management

For retailers, it’s crucial to differentiate between products available only in a specific season, such as wool sweaters or winter tires, and products characterized by seasonality – available all year round but with distinct sales peaks.

Why accurate forecasting is key for seasonal products

Accurate forecasting based on historical data and trend analysis helps in properly preparing inventory before the sales season, allowing for better price negotiations and avoiding last-minute orders.

How understanding seasonality influences purchasing strategies and deliveries

Seasonality analysis, for example, in the case of ice cream, where sales peak primarily in summer but not exclusively, helps retailers prepare for the demand surge, optimizing purchasing processes and goods deliveries to maximize profits and customer satisfaction.

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