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Magdalena Ubik and Lennard Molenkamp discuss in their video material the distinction between season and seasonality and their impact on inventory management and forecasting in logistics.
Go to videoFor retailers, it’s crucial to differentiate between products available only in a specific season, such as wool sweaters or winter tires, and products characterized by seasonality – available all year round but with distinct sales peaks.
Accurate forecasting based on historical data and trend analysis helps in properly preparing inventory before the sales season, allowing for better price negotiations and avoiding last-minute orders.
Seasonality analysis, for example, in the case of ice cream, where sales peak primarily in summer but not exclusively, helps retailers prepare for the demand surge, optimizing purchasing processes and goods deliveries to maximize profits and customer satisfaction.
