The problem of a single item in the fashion industry
Michal Koziara - co-founder of Occubee - defines why stocking stores with a single item of a given product carries serious business consequences.
Go to videoMichal Koziara - co-founder of Occubee - defines why stocking stores with a single item of a given product carries serious business consequences.
Go to videoRetailers in the fashion industry very often stock their stores with a single item of a given product, understood as a model, color, size. This means very serious business consequences.
When we think about the collection from the perspective of a year, for 20-30% of the total time that the product should be on display, this is not the case. For 20-30% of the time, products are unavailable because they haven’t arrived from the warehouse.
Retailers do not have information on what the sales potential is in a store for a particular product. Without this information, therefore, it is difficult to act other than to stock the store with a single item understood as model, color, size.