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Michal Koziara - co-founder of Occubee - explains how the width and depth of the collection determines the filling of the exposition sppace, and why it is worth answering the question of where the trade-off between the width and depth of the collection is.
Go to videoThe intention of retailers is to offer customers many different models, in a very wide range of sizes, in rich color schemes. This, however, means many products, and thus offering one piece of a product, understood as model-color-size.
Such a compromise should be found for a given product, but also for a given store, so as to reflect the individual character of the local market. This is a huge challenge for retailers who offer their products in multiple locations, markets and diverse sales channels.
Those decision-makers about the width and depth of collections-often a year in advance-should be supported by information systems to draw conclusions from the data.
